So I’ve adapted a list with the permission of DENT of 10 things your business should be thinking about in order for it to succeed the second half of 2017 and beyond. If you want to advance in the new economy, read on….. Let me know what you think!
- Get a team – I’ve heard all the arguments for having virtual assistants managing all the aspects of your business. Yes it works for small and micro businesses but as you grow it becomes less sustainable. The best businesses in the world have a core team of people who make the business come alive.
- Outsource more stuff– The stuff that you’re not good at or you don’t like doing, delegate it. The trick is to be able to increase the speed an idea can become “market-ready” so if that means outsourcing, then outsource.
- Have a high ticket priced item/s– All the money has moved up to the top 10% of the population and a small group of people have a very high budget to get their needs met. To be frank, it’s probably easier to sell a £5K package to a high-end client than a £500 package to the middle-income market. Often they (the middle income earner) see the price and not the value.
- Do more for free– Your business needs to entertain or educate people for free. Not just a little bit, you need to give people at least 7 hours of content, through 11 touch-points across 4 locations before they really fall in love with your brand and products.
- Whatever you do, you’re also in media – It doesn’t matter if you are an accountant, social worker or consultant, you need to become better at creating the media that tells your business story. This means lots of videos, downloads, worksheets and audio content.
- You are also an IT business– in addition to the media, you’ll also need to be more tech savvy. You need data and lots of it. You need systems that do the heavy lifting for your business. You need client portals. You need your website to be mobile, desktop and tablet friendly.
- Re-think your sales approach– The buzz word for the season is ‘authenticity’ and though it may bother some, having real conversations with people the way you’d talk to a friend or a family member either makes or breaks a sale.
- Think global– It’s a big, wide world out there and it’s never been easier to open up your business to customers in other parts of the world thanks to the internet and social media. This might mean selling products that are shipped, consulting to people over Skype or Zoom or it might even mean setting up an office in another country. The world is your oyster.
- Check your environment– Spend more time with people who stretch your thinking and push you to the next level of greatness. Surround yourself with folk who have a business
- Start scheduling your plans 2 years in advance– You’ve reach mid year 2017, so it’s time to extend your thoughts through to 2018 and beyond. What will it look like? What do you have to do now to affect your business in 2018/9?
If you have further questions or thoughts on how to implement any of these points, get in touch. It’s good to talk.